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A while ago I programmed my blogs in such a way that visitors who attempt to visit my blogs via mobile devices would be "blocked". Instead of reaching my blog they reached a mobile-friendly page explainer which told them that my blogs were meant to be enjoyed with a cup of coffee or glass of wine while surfing the web from a home PC or laptop.

In essence I decided to give up running two production houses: One for the PC web and the other for mobile, favoring the former. In my mind the predicament boiled down to the problem that must have beset producers at the cusp of radio and television. You have a show to play but where do you play it? After all your show will not project the same on both mediums.

So I decided I would stick with the PC web and control for presentational bleed by programtically discouraging mobile visitors. And it worked. Without concerning myself with the endless perimeter of the visiting universe I was able to focus my development to produce faster and more in depth articles.

Still, I couldn't help but wonder why it was so difficult to serve both audiences comfortably on a platform that was designed specifically to remain open to all (that platform being the web which you've probably forgotten about if Facebook is getting its way).

I thought about it a long time and then realized that maybe I needed to re-think at least part of the problem. It's true that I didn't want the overhead of composing for two foundations, but what if there wasn't an overhead for the important part which is each blog entry itself?

Mobile visitors are not interested in a blog's larger presentation. They are darting out to content from their social media applications before withdrawing directly (and quickly) back. To them one's "blog" is nothing more than the single entry they focused on for all of a minute before getting back to LOLing party pictures in their newsfeeds.

On this angle and as master of my own blogging engine, I decided to alter it so that mobile-friendly output existed concurrent to the PC based output. I could not do this for the entire blogging engine which would essentially mean re-writing it from the ground up in unfamiliar code, but, I could do it using simple HTML and a "redirect" to output that drew directly from the same entry database. I just needed a separate entry rendering script that took the same text as that which appeared on the PC version and re-composed it in mobile-friendly HTML.

It took a day, but that's what I've done. And if I've done it right, you can view this very entry on a PC with no aggravating contortion to look good on "both" PC and mobile. Or, you can click on a link in your dang-nabbit "Facebook web" and find yourself looking at a clean scrollable article that looks great on your phone.

I draw a deep sigh, click "Publish", and sit back to see what happens.


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