Statement of Purpose
Statement of Purpose
Visitors straying off Facebook and others may wonder why I maintain a personal blog and website
without any apparent monetizing effort associated with it. This section should shed some light
on my reasons and my hope.
Inspire Copycats and Save the Web
Ever since social media and mobile apps "perfected" themselves people have more or less
forgotten how to create custom presentations for themselves on the raw web.
My interpretation on this state unfolds as such: In the beginning
there was the raw WWW which required one to learn HTML. Through the canvas of basic
markup people adopted a new canvas for personal expression and many even went on
to develop their careers with it. Many such as myself enjoyed the power of
world wide publishing finding it both liberating and a source of leverage that
they were particularly good at in wielding (if not recklessly at times).
Then came a sort of intermediate
period defined by places like MySpace and Geocities that eased the composition of personal
content to the web. These were in essence precursors to Facebook because they were
frameworks and "places" but they still made personal composition and HTML a primary
authoring tool. People could still highly customize their look and personality
to anyone that could reach their allocated URL addresses. Your page did not
look like anyone else's. Granted that without restraint and because of the learning curve
involved many personal pages of this era and the previous were gawdy and ill-composed
until people learned to tame their skill sets.
Finally came Facebook which topped off the simplicity of the same but
removed the zeigeist of the world wide web in the process. Facebook, in the spirit of the
late 90s AOL, embraced the idea that people, new on-rampers specifically, would consider
it the web while the real one floundered away in bad press and inconvenience.
Therefore my blog and all that it attempts to catalog and link to serve as a reminder
that developing a presence outside Facebook and the like are still possible if
someone wants that direct control and freedom from the monetization algorithims of social
Prove that a Desktop/PC Web Can Independently Exist
Approximatly four years ago website presentations began to suck. Giant mastheads
and over-sized text that while neatly laid out tried to turn basic text information
into a TV commercial you have to scroll through.
The reason is that user traffic exploded on mobile devices with the rise of
the smartphone as a primary web access device. Accordingly developers were being
hired with a directive to stop caring about how websites look
on the desktop and consider mainly how they look on a mobile display, or, ideally,
on both. Web developers weren't honestly earning their paychecks if they
didn't produce balanced presentations.
The result of crafting "balanced presentations" has been an absolute mess. Yet, one
caused for understandable reasons. You have to publish where the people are if the
success of your enterprise is tied to the monetization of their traffic.
My blogs and websites present an alternative suggestion which is that one, when not
so concerned about the association between traffic and money, can continue to maintain
a PC/desktop only presentation as part of a separate use-case universe (the original one,
ironically) consisting of only desktop computers, laptops and tablets.
In the "desktop/PC" web, unconcerned with the overhead of catering to mobile, you can still create comfortable-looking web layouts and presentations
that, yes, only people sitting down with a cup of coffee and browsing the web (if a point to that
can ever be restored in this process) will consume. But that can matter. And I believe
if catered to properly, that can still signficantly monetize.
My philosophy is that choosing to develop for mobile or the desktop/PC web is analogous
to deciding whether you are going to produce an ad spot for radio or TV. Both optimized
precisely for their medium are right and proper, but trying to build one presenation for
both is half-assed and ruins everything. I believe this will be parsed out in time and
that my blog and web content are forerunners in recognizing this.
I Do Intend to Monetize ... My Way
And finally, while it looks like I am unconcerned with monetizing, the exact opposite is
true. I do in fact have a super secret monetization path that is simply secondary to my
operating philosophy. But first all "this", meaning the core WWW, must be "saved" and
restored first. Not just for me but for everyone looking to do the same.
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