I posted an open lament to Reddit that maybe we should concede the death of the WWW to social networks and phone apps. There's only so much digital energy in people day to day and they aren't expending it through a web browser on a computer unless they have to.
What I suggested was the continued maintenance of a "laptop" web by enthusiasts who "got" the point of the web and could continue to develop for it, living with the constraint that their output was no longer part of a (relative) mass media. My WWW site would be designed and posted for other WWW enthusiasts, and that would be fine.
I've realized since that unpopular post (largely downvoted and mocked by the web design audience whose gravy is HTML) that what I really meant should not be spun as a "laptop" web or a "WWW" web, but rather, a web surfers web.
After all, I'm not talking about just the tools of web browsing (e.g., a web browser, HTML) but the habits and techniques engaged in by people who web browse.
Phone apps and closed garden social media sites eliminate the hopping (read: surfing) behavior so characteristic of people using the original web. Then, web authors unabashedly linked to other authors and people followed these links for the sheer enjoyment of it.
To most people the web, now, is a feed and the behavior is more akin to web "darting". People dart out to individual web pages containing stories or still other feeds, based on social prompts by linked social media contacts. After they have finished consuming their content, they dart straight back to their feed.
I could still be very well talking about the preservation of a laptop or PC WWW by synonymous effect, but from now on I'm going to call it more precisely the preservation of the web surfing culture. And I for one am going to concentrate on providing for that culture.