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What if Trump Isn't Actually Avoiding The Media?
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Capture of NBC News front page featuring article about Trump avoiding the media.

If he talks to the people directly why does he need to talk to journalists?

As depicted above an NBC news page opens with the report that Donald Trump is "still avoiding journalists" after Trump released a Thanksgiving Day video, right past them, on You Tube.

It got me thinking, what if Trump isn't actually avoiding journalists? What if social media is the actual way that Trump intends to connect with the public, like, forever? And if that is true then it is fair to say that he's not really "avoiding" the media -- after all, the TV networks and newspapers are all free to report on his tweets and You Tube videos right? He's just not directly relying on them to dispense himself.

Who needs the traditional networks when you can broadcast yourself?

I think we are experiencing an interesting change in the relationship between politicians and the traditional press with Trump leading the way. Trump so far has been quite content and clearly effective at producing authentic communication between himself and the public on Twitter.

And when I say authentic I mean authentic. Many politicians are using social media to get their messages out but most of those I know of rely on posi-spin miniaturized "press release" formats. Carefully crafted communication that is contorted smoothly to avoid offending or making the office holder somehow vulnerable.

Trump's tweets, however ill-advised, are like one-on-one declarations. If imperfect in original form, they can be corrected in a follow up. The impulsive nature of his Twitter posts make it feel like he's talking to you directly.

As near as I can tell Trump can sail the next four years without ever having to meet a journalist in person. I suspect there is a bevy of reasons this is not a good idea for him or anyone of high public office to take advantage of, but it would be interesting for him to try by lark so that we could see how effective it is and to find out what some of the bad reasons actually wind up being. Maybe they aren't so bad whatever they are.

I am still compelled to tail my posts on Trump with a reminder I did not vote for him over his threats to repeal Obamacare, and because I did not like a certain faction of his followers. But I do appreciate his embrace of social media and his dare to self-manage his outward presence in a way that leaves the "old press" on the sidelines.


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