The "Selling is Service, Service is Selling" video is good , not bad. That is why it is a viral sensation.
People are loathe to admit that a non-professionally composed video leaves them tapping their toe and humming the tune, hours and days later after first exposure to it. But that's why they are fascinated by the video, not because it is "campy".
Which of course it is.
Saying things like it is a video "so bad you can't stop watching" is just our mental excuse to keep watching it.
The video demonstrates a remarkable talent and the resourcefulness of its producers. The participants are spot on in their timing and facial expressions. The entire video is one happy personality after another, somehow brought to an actor's polish despite their obvious lives as the otherwise nameless change-givers in the wayward stores.
You have to imagine at least a few were not camera-happy (ever try to compose a video comedy sketch with your family or friends? It's why we can't have Skype things) so right off the bat its creators not only had the talent to keep the final product snappy and fun, they were able to encourage their workers, or whoever they are, to get on camera in the first place and "do the camera well". The interactions between each other are flawless.
The New York Daily News piece link below sheds light on the people behind it. Apparently it's a "Once in a Blue Moose" gift shop franchise training video in, of all places, Alaska.
The article doesn't get into the specifics of its producers, director, or the editing team, but it does cite Hillary Fisher, an office manager of the Blue Moose who explains the genesis a little.
Fisher said the small family business makes all of their videos in-house, each of which is designed to bring on the laughs.
....which it does, but only because that's how we permission ourselves to enjoy something that doesn't orginate from billion-dollar studios curating eugenically approved people to act in them. The people who actually sat down with video editing software to create this video are special and it would be great to know more about them and to what degree they are professionally involved in the field of video production.
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