I heard this on my favorite business podcast and it got me thinking. Companies as big as Starbucks do not like competition and Green Mountain has certainly given them a run for their money. If you aren't familiar with Green Mountain, just take a closer look next time you're at work at the brand that brings you Keurig single serve "K-Cups." They are cute to us but absolutely abhorred by the mega-on every corner-coffee shop.
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